Microsoft: Their biggest product launch ever
It goes without saying, but… Microsoft is the worldwide leader in software, services, devices and solutions that help people and businesses realize their full potential. We were approached by Liquid Agency to partner on the design and build of this display that showcased the launch of their Surface Phone, Tablet and PC – in short, this was a big deal!
With a national distribution to Verizon stores and a tight timeline for production looming, we jumped in to deliver completed stand-alone displays that shimmered in the store setting. We also managed all installs for the national campaign, working with each Verizon store to ensure proper installation.
Partnering for Microsoft
First, it should be said, we partnered with Liquid Agency, a prominent Silicon Valley brand agency, to bring the Microsoft project to life – it was a team effort! Since the ask was to initially produce twenty premium displays within a month, we knew we’d have to pull some late nights to pull this off. To add to the mix, the standards would have to be best in class, so we immediately jumped in on how to elevate the material choices. In addition to materials, we had to quickly get up to speed on their Surface Tablet and Lumia Phone without actually having the unreleased products in hand to test integration. And finally, we were tasked with adding security tethers to the phones and tablet on display and do so elegantly. Meeting these standards in such a condensed time, and for a company like Microsoft, definitely added some fun factor to the mix!