At Pioneer DJ, the slogan “Move the Heart and Touch the Soul,” means more than words can express. To that point, Pioneer DJ products have become a globally recognized industry standard, making them the premier choice for the most talented professional DJs worldwide.
From the local performer to stadium tours, there sits their mixer, controller, and player products. Our team took their product cues (must inspire, create desire, and most importantly – enhance performance) to allow us to create an over-the-top award-winning in-store display system for Guitar Center and Sam Ash Music Centers.
The displays were so well received that Pioneer used them as their spotlight attraction for their NAMM trade show booth. Um tis um tis um tis…
Working with Pioneer DJ and their cool products.
From conception, the idea was to use elements known to the DJ world in the design and to build the WOW factor into the display. Custom metal trusses, DJ cases, lighting, sharp video, detailed print graphics were all used to achieve our goal. Both Pioneer and Pioneer Pro DJ have strict global brand guidelines which we made sure to adhere to in relationship to logos and messaging.
Capturing the Pioneer DJ brand
The display is designed to grab the consumer’s attention with the overall club themed environment. To do this the display incorporated many elements. These include, trussing, lighting, DJ flight cases, and a 24” monitor and speaker / subwoofer system that stimulates the consumer to get involved. This helps them become hands-on in an environment that is typically unable to comfortably or conveniently allow an energizing tactile experience.
The Pioneer Pro DJ Retail Experience was designed to be inviting and informative for any level of user. Ranging from salesperson to consumer, so that everyone has the opportunity to “Hear, See, and Feel the Pioneer difference!” We focused on creating a less traditional “static-style” retail environment and bringing a more organized approach to mixing and matching product. This allows the consumer to have a better tactile experience with the products.
The consumer also has a chance to see what combination of products are available with a simple touch of a red selector button. This enables the display to be less intimidating to the newer consumer and a deeper experience for the more professional consumer. In order to achieve the simple tactile experience for the salesperson and consumer, a customized and advanced, yet easy to use, switching system was developed and implemented taking the retail experience to a new level.
Pioneer closing notes
From the beginning of this project the team involved all directly impacted departments, both internally and with retail dealers, in the creation and design of the end result of the Pioneer Pro DJ Retail Experience. (1) The display has completely satisfied brand management goals of brand elevation, education, and visibility, (2) the retailers needs to provide cost effective training and education for sales staff, and product protection from a loss prevention stand point with the securely fastened product mounted on the display. (3) And the goal from the launch of the Pioneer Pro DJ Retail Experience was to support Pioneer Pro DJ’s high brand image and philosophy.