Bursting with bright, refreshing, fruit-forward flavors, this defined how we thought about conceptualizing display systems into alcohol retailers in the US. We partnered with The Wine Group to develop solutions that were buildable, approachable, and fit with the Cupcake Lighthearted brand.

The elegant simplicity of the shelving unit, coupled with plenty of real estate for brand messaging, allowed this display to fit in anywhere. We were asked to provide solutions for a showcase of four single flavors, to a full display with shelving to support ready to purchase bottles of all four flavors.

We love working in the highly competitive alcohol space… it gets our team’s blood flowing!