Roost is a real-tech company headquartered in Sunnyvale, CA. What’s real-tech? Simply put, it’s innovative solutions that fix practical, everyday problems in the home. Roost came to Advoque for packaging design and production of their Smart Smoke Alarms and Smart Batteries, poised to go head-to-head with the Nest products. We designed all aspects of the packaging, integrating clear thermoform trays that translucently trap the product within the container, as well as the design of the overall packaging sleeve.